Leonardo DiCaprio joins Perfect Day startup to fight climate change with animal-free dairy products


Ahead of Earth Day, animal-free tech company Perfect Day announced its Advisory Council on Sustainability and Health (SHAC), a new advisory board made up of a diverse group of members, including actor and environmental activist. Leonardo DiCaprio. Founded in 2014 by entrepreneurs Ryan Pandya and Perumal Gandhi, Perfect Day establishes a new food category, animal-free dairy products, with its innovative technology that eliminates the cow from producing dairy protein and instead relies on fermentation. microbial. “A full-fledged response to climate change must bring innovation to all aspects of our daily lives, including the food we consume,” said DiCaprio. “Perfect Day’s forward-looking vision offers a new model for reducing the impact of our food on the planet. I am happy to be part of their advisory board and to work together to support our common urgent environmental mission.

The company creates dairy-like vegan whey protein by inserting a cow’s DNA sequence as a template into microflora, tiny living organisms used to make everyday items like vitamins and probiotics. The flora then takes the place of a cow and undergoes a process of cell-free fermentation (without animal cells) producing an abundance of proteins that can serve as the basis for products “based on flora” indistinguishable from dairy products such as milk, milk and milk. cheese, and ice cream. In addition to removing cruelty to animals from the equation, the Perfect Day process is much more environmentally friendly than traditional dairy farming.

The environmental impact of Perfect Day

Along with the announcement of the new advisory board, Perfect Day shared a comprehensive life cycle assessment (LCA) – an assessment of the environmental impact measured by inputs along a supply chain – of its innovative protein. without animals. The LCA found that Perfect Day’s whey protein generates at least 85% and up to 97% less greenhouse gas emissions than conventional whey production methods. Perfect Day chose to analyze its greenhouse gas emissions first – the first of many environmental impact assessments – because this is the area in which traditional dairy production has the greatest negative impact on the environment. environment.

In addition to DiCaprio, the founding members of Perfect Day’s new sustainability council include experts in agriculture, health and wellness, food policy, sustainability and nutrition, such as Katharine Kreis (head of global nutrition at Peace Corps the United States) ; Ann M. Veneman (former US Secretary of Agriculture and Executive Director of UNICEF); and Dariush Mozaffarian (an expert cardiologist). SHAC members will be responsible for advising the company on its roadmap to tackle the most important food and environmental issues with the greatest impact; providing diverse perspectives to help Perfect Day address challenges at the intersection of health, agriculture, sustainability, food and technology; and empower Perfect Day to ensure a balance between business and global impact.

“We urgently need to scale up innovative solutions that address global nutritional inequalities and health challenges across our food system,” said Mozaffarian. “I am delighted to join this Council and help guide Perfect Day’s essential work to create a more accessible platform for delivering high-quality nutrition on a global scale. “

Animal-free dairy products

In July 2019, Perfect Day released a limited batch of 1,000 pints of ice cream which, despite a steep price of over $ 20 a pint, sold out within 24 hours. While Perfect Day is able to manufacture its own consumer products, to create the greatest impact, Pandya and Gandhi are partnering with existing companies that can use their innovative proteins to develop vegan versions of their traditional dairy lines. . Perfect Day’s Animal-Free Whey Protein is now used by several ice cream companies, including San Francisco’s Smitten ice cream store, Swedish-style ice cream brand N! CK’S, and Graeter’s Ice Cream, the oldest manufacturer. of homemade ice cream from America. founded in 1870 which launched its first vegan line, with the help of Perfect Day, last year.

Perfect Day also partnered with longtime dairy developer Paul Kollesoff to launch The Urgent Company, which uses the tech company’s flora protein to launch entire product lines. The Urgent Company’s Brave Robot vegan ice cream line made its retail debut in July 2020 and is set to expand its pints (in flavors such as blueberry pie, hazelnut chocolate chunks and white truffle). raspberry) to 5,000 retailers by April 22 (Earth Day). To celebrate Earth Day, Brave Robot will be giving away free Perfect Day-based pints, Graeter’s will be giving away free scoops from its Vegan Perfect Indulgence line and N! CK’S will be giving customers a chance to win a one-year supply of their cream. vegan ice cream made with Perfect Day. This year, the company is also working on new developments in the field of animal-free cheeses.

“We started Perfect Day with a mission to create a smoother, greener future. Our mission is urgent and the leadership of this group will help us maximize our impact, ”said Pandya. “Leonardo DiCaprio and our other Board members share our passion and our hunger to tackle the climate crisis and promote a global food system that prioritizes nutritional equity. Together, we will work to provide more nutritious, scalable and sustainable options for people around the world. “

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