ByteDance’s Dali education reshuffles, completely abandoning curriculum-based tutoring classes for compulsory education students

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According to a report released by LatePost on Wednesday, Dali Education, ByteDance’s education unit, recently started cutting jobs at many brands, including GuaGuaLong, Qingbei Wangxiao, Xuelang, Hardware and Campus Cooperation. Nearly two thousand people will be made redundant this month. After this year’s online courses close at the end of the year, more than a thousand tutors working at Qingbei Wangxiao may also be made redundant.

The last job cuts at ByteDance were in August. Half of the 8,000 tutors at GuaGuaLong, an AI English learning app for kids, have been made redundant. Since then, the employees have not stopped leaving. ByteDance’s educational unit provided 15,000 jobs at the start of 2021, and once expanded. In November, there were less than 10,000 people.

The new round of layoffs was not sudden, and many employees said they experienced the problem half a month ago. An employee of GuaGuaLong said that on November 15, employees started handing out the brand’s hobbies in the warehouse, such as t-shirts, water cups and dolls.

On the morning of November 22, the manager of GuaGuaLong informed the staff of the layoffs during an internal meeting. The employees of Xuelang and GuaGuaLong are due to leave around November 25 and the company will pay N + 2 (year of work + 2) monthly wages in compensation.

The layoffs in August were mostly in service-oriented positions, including sales and mentors. R&D and operations were less affected. Now, the commodity businesses, operations and R&D teams of GuaGuaLong and Xuelang have also been affected.

None of the companies involved in this round of layoffs have been directly affected by China’s recent regulation of the domestic education industry, dubbed the “double cut” policy. Open Language offers English courses for adults. Xuelang provides a set of educational tools for people with knowledge of TikTok, helps these talents earn money and grow to lower their course fees.

Educational material focuses on products such as smart lamps and Dali tablets. The target customers are primary and secondary school students. It does not offer courses directly to these students, but provides services such as smart search and video recording. Campus Cooperation provides technical assistance to public schools through big data and AI.

On November 2, Liang Rubo, CEO of ByteDance, published an internal letter dividing the activity of ByteDance into six units, among which the education unit is divided into four sub-units: intelligent learning, vocational teaching, educational materials. and campus cooperation. This layoff shows that with the exception of intelligent learning, the teams of the other three sub-units will be reduced.

SEE ALSO: As Zhang Yiming Leaves ByteDance Global Board, Liang Rubo and Eight Key Executives Step Up

A mid-level ByteDance employee working in Hardware said the layoffs were not just due to political influence, but the company as a whole cut spending in the face of slowing revenue growth.


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